How to build your online presence - Make Money Online

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How to build your online presence

Making your business stand out online is becoming more important as time and technology evolves. With more and more people relying on the internet for social and business use, it’s important to make your website’s online presence at the forefront of your marketing strategy. To maintain a successful online business and see a healthy ROI you need your website to rank as high as possible on the main search engines. To maintain a constant flow of traffic to your site, it’s important to utilise a range of relevant key search terms.

Understand SEO

For beginners or anyone who doesn’t have any knowledge of search engine optimisation (SEO), the thought of it can be very daunting. SEO plays a large part in helping towards a website’s online presence and there are plenty of agencies such as Click Consult, who have experts who specialise in SEO and can give you the right advice.

Although the thought of understanding SEO can be a scary thought, it’s important to get expert advice as this will help develop your online presence in your chosen industry.

Utilise Social Media

Social media platforms such as Facebook, Twitter and LinkedIn are being used all over the world on a daily basis and it’s key that businesses utilise this. In 2017 it’s estimated that 20 million users in the UK alone will use Twitter, which shows how influential social channels can be and how you can raise brand awareness. 

Whether your company hires a social media executive or you seek advice from an agency, social media is one of the best ways to improve your online presence. It could be through engagement, using relevant hashtags or posting regularly, social media is key!

Paid Search (PPC)

Similar to SEO, paid search can help drive relevant traffic to your website and can help increase your online presence. PPC shows adverts on search engines, such as Google and Bing when a user searches for a relevant keyword. The way in which PPC works means that you only pay if the user clicks on your advert and visits your site.

PPC comes with a number of advantages such as exposure, accurate tracking and has almost an instant impact. Like SEO, PPC can seem very daunting so seeking advice from a professional would be the best port of call.

Understanding how to build your online presence is key in today’s world. With so many business’ trying to stand out in their industry and many more companies evolving, it’s important to be one step ahead of the game and make your website be visible on search engines, as well as making sure you’reactive on social media.
How to build your online presence How to build your online presence Reviewed by Parvesh Bravo on 5:04 AM Rating: 5

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