Facebook for Affiliate Marketing in India - Make Money Online

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Facebook for Affiliate Marketing in India

The shared post about the merchant’s product or service should be done considering the target audience, desired reach, product/service nature, campaign cost and many others. Choosing the right portal to promote the product/service is of much importance. Facebook and other social media serve as dynamic platform with its diverse audience and integrated network.
Affiliate Marketing in India has seen unbelievable surge over the years making India, the third fastest growing startup ecosystem, just behind US and UK. Affiliate Marketers use number of their platforms (web property) to promote their clients’ product/service. It can be their social channel, blog, google, ads, Review Sites, Youtube Videos, Email and more. Out of all the available modes to promote a product/service, Facebook has come out as one of the most reliable sources for Affiliate Marketing in India. But before getting into how to use Facebook for Affiliate marketing, let’s acquaint ourselves with Affiliate Marketing itself.
What is Affiliate Marketing?
Affiliate Marketing involves an affiliate, the independent promoter who uses available platforms as mentioned earlier to promote value by a product or service of a client for certain fee that is paid on completion of a sale, lead generation, or predefined action as per the campaign.
As per the reports released by NASSCOM, e-commerce sales in India is said to grow by 45.2% making the total sales of around $7.69 billion in this year and Affiliate Marketing makes 15% of the sales happening around online retail stores. This makes Affiliate Marketing, a $1.15 billion industry which will keep on growing in the coming years.
How does Affiliate Marketing Works?
In simplest words, Affiliate Marketing works like recommendation, with only difference being- the person recommending also receives commission from the merchant site. Affiliate Marketing is one of the oldest form of Marketing since the inception of Internet. However, it has developed massive fanbase in India only recently. It works in four steps as mentioned below.
     Online Shopper decides to buy an item
     He searches and lands on one of Affiliate Marketer’s portal.
     The shopper is then redirected to merchant site.             
     The shopper finally makes his purchase and the merchant rewards affiliate for his recommendation.
Social Media for Affiliate Marketing
The potential of Social Media as a platform to promote products or services could be apprehended from their massive daily traffic. As per the reports released by shareaholic, 31% of all Affiliate Campaigns is directed through social media. This doesn’t look strange if we look at the monthly traffic these media platforms cater, which is around 100 B every month, that makes everd3 billion every day. Now who would not want their product to a portal with such a massive traffic.
Facebook
15 B
Twitter
5 B
Instagram
3 B
Pinterest
36.6 M
Tumblr
1 B
Reddit
2 B
Quora
0.5 B
Facebook for Affiliate Marketing Platform
Facebook, since its inception in 2003, has come long way. Catering more than 15 billion users a month, the website is a treat to anyone with plans of Affiliate Marketing in India. According to reports released by statistica.com, India has 241 million active users on facebook who check their News feed atleast once everyday and their activity on the website has been increasing by the hour. This makes Facebook, one of the sweetest spot for Affiliate Marketers in 2017. 
From the data shared by Shareaholic in Jan 2015 clearly shows the sudden steep in the graph of Facebook as compared to other social media platforms. This data, though outdated clearly proves the potential social media, particularly Facebook has, in terms of referral or affiliate marketing because the traffic on Facebook has increased manifold. The flow of information surging throughout Facebook every day is a hive of potential that you, as an affiliate marketer, need to tap to spread awareness of your affiliate site or offers. 
Ripple Affect
Facebook works on the principle of ripple effect. Ripple effect as the name suggests is based on how ripples are created in water when being hit by any foreign object. When Facebook users like what they see, they react by clicking one of the emojis available to them or by commenting on it. By reacting to the post, they show their activity in their news feed with approval of the post as per their emoji or their comment. The users can also share the post to re-post it on their timeline or their friend’s wall or their inbox. The friends’ activity on that post will also end up somewhat in the same way, thus creating a ripple effect.
Directing Facebook Traffic to Affiliate Pages/Offers
Engaging with the target fan base can be done through groups or pages. Once you accumulate engaging audience on your page/group, you can easily direct them to the merchants’ websites and their products. The value of the product/services should be fused with relevant posts. The posts should be addressed to the audience in an interactive way to make the campaign successful. Affiliate Marketers can try to embed their referral link in their posts. Few modes of sharing information is available on Facebook are
     Status Posts
     Videos
     Photos
     Notes
However, the organic reach of videos is considered to be the best. The reach of videos is followed by status post, links and photos. It is advisable to use the modes of sharing available as per the nature of your product and services.
Facebook for Affiliate Marketing in India  Facebook for Affiliate Marketing in India Reviewed by Parvesh Bravo on 11:08 PM Rating: 5

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